We wanted the areas of the store to be unmistakably identified from the moment you walked into the store. That, to me, meant giant letters on the walls indicating where each area could be found. Once the customer made it to the general area, then eye-level signage could take over. The store, being about 5000 square feet, was not overwhelmingly big – but we wanted to make sure that the layout and navigation within in was crystal clear and effortless.