This is it: the first Unleashed and the end result of an incredibly intense 4-month development period. Mike Lewis brought me on to the project in February of 2009: he told me PETCO was looking for an idea for a new type of pet store, and he had a vision for what it was. We developed three ideas; this is the winner. We opened in June of 2009. By September of that year, this store was ranked 3rd out of every PETCO location in sales per square foot of space.